Ze Frank, A Web Entertainment Pioneer

In his TED speech, Ze Frank inspires the TED audience by focusing his speech on human connection. He describes the way he mobilized his internet audience by having them dress up their vacuum cleaners, put pieces of bread on various parts of the Earth to create an Earth sandwich, re-take their childhood photos as adults, and remixing and seeking out the performer of a viral music piece.

With great passion and vibrancy, Ze explains that Ray’s “I’m About To Whip Somebody’s Ass” inspired him to explore further how far-reaching, user-created media can touch people’s lives. He says, “this is what I wanted to do.” As I watched him, I concurred with this sentiment.

Ze continues to inspire when he brings attention to the way people are now living their lives on digital screens. While at first glance, it may seem like a dangerous trend, Ze reminds us that a perfectly valid aspect of life is being lived in the realm of Web 2.0.  He further explores this topic by bringing up what the end goal is – to connect. And if connections are taking place on the Internet that nurture genuine feelings, why not use the pathways that Internet introduces into our culture to maximize the potential of these connections?

Ze Frank is an expert on this topic, and his short speech offers a poignant reflection on his experiences. He criticizes the simplicity of how the resources for connectivity on the Internet are being utilized. He compares the Facebook “like” button to the scribbled notes of a third grader.

This is what I find particularly inspiring about his approach. These days, there is huge debate about whether or not YouTube can compete with television. Ze’s exploration of the potential of the web, potential that television lacks, is how he overcomes adversity. With Ze’s approach, it can finally come to light what the Internet can offer that TV cannot. TV and theaters can give you shows. What they cannot give you is interactivity.

Ze Frank is one of the few individuals active in the new age of web who has brought true divergent thinking and innovation to online entertainment. He is not only an inspiration to myself, but many who have made a name for themselves on YouTube.

You can view his TED speech here: http://youtu.be/3gSSNHO1dDs
You can visit Ze Frank's official website here: http://www.zefrank.com/ 

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